EcoLeader Community Engagement
Leveraging data analytics to evaluate and enhance student conservation community engagement on NWF platforms.
Project Overview
Served as a National Wildlife Federation (NWF) Graduate Student EcoLeader Community Research Fellow. Focused on analyzing user engagement patterns on the NWF EcoLeaders digital platform to identify bottlenecks and recommend data-driven enhancements for national outreach.
My Role
NWF Fellow. Responsible for designing surveys, performing user-clickstream analysis, and compiling the final engagement strategy report.
Tools / Stack
Project Details
Implementation Roadmap
Development Process.
Analyze platform registration databases to map geographical user distributions.
Track user paths through training modules using event logs and Google Analytics.
Launch surveys and focus groups to gather feedback on community features.
Identify drops in the onboarding funnel and propose navigation layout changes.
Present key findings and UI design proposals to the NWF EcoLeaders directors.
Case Study Analysis
Challenges & Outcomes.
Extracting clean user insights from unstructured clickstream logs with significant noise.
Applied Python data cleaning pipelines to filter out bots and group user navigation logs into meaningful session profiles.
Recommended redesign of the landing page navigation and email follow-up sequence, leading to improved registration-to-active conversion rates.