NWF EcoLeaders Platform Strategy & Conservation Analytics
Longitudinal behavioral analysis of national youth conservation changemakers (+283% engagement), recurring dashboards, and enterprise roadmap.
Project Overview
Selected as the National Wildlife Federation (NWF) EcoLeaders Graduate Research Fellow, leading platform analytics and digital strategy for America's largest conservation non-profit. Reconstructed several years of fragmented analytics records into a unified cohort panel, executing longitudinal behavioral modeling that identified critical onboarding bottlenecks and increased active user engagement by +283%. Designed and maintained recurring operational dashboards for executive leadership, specified enterprise API integrations with Personify platform engineers, and delivered a 6–12 month strategic roadmap. Featured by National Wildlife magazine in an editorial profile: 'Vishal Kennedy Is Mapping the Future'.
My Role
EcoLeaders Graduate Research Fellow & Platform Strategist. Owned cohort panel reconstruction, longitudinal modeling, recurring dashboard instrumentation, and enterprise roadmap specification.
Tools / Stack
Project Details
Implementation Roadmap
Development Process.
Reconstruct several prior years of fragmented user analytics into a unified, consistent longitudinal cohort panel.
Model user behavioral telemetry to identify critical retention inflection points and onboarding bottlenecks.
Rebuild the engagement funnel with personalized onboarding, gamified ladders, and automated nudge journeys.
Build recurring operational dashboards with standardized metric definitions for staff and leadership.
Collaborate with Personify platform engineers on API specifications and deliver an executive-adopted 6–12 month roadmap.
Case Study Analysis
Challenges & Outcomes.
Legacy multi-year platform records were inconsistent, obscuring true user drop-off drivers across cycles.
Harmonized historical records into a clean cohort panel, instrumented automated dashboard metrics, and redesigned the user funnel based on empirical retention signals.
Achieved a +283% increase in active platform engagement, established permanent reporting dashboards, and delivered an executive-approved implementation roadmap.