NWF EcoLeaders Platform Strategy & Behavioral Analytics
Reconstructed multi-year cohort panel, ran longitudinal behavioral analysis (+283% engagement increase), recurring dashboards, and enterprise API roadmap.
Project Overview
Selected as the National Wildlife Federation (NWF) EcoLeaders Graduate Research Fellow. Reconstructed several prior years of platform user-analytics records into a consistent cohort panel, then ran longitudinal behavioral analysis to isolate which onboarding and retention actions actually moved engagement, and rebuilt the funnel around them: 283% engagement increase over the prior cycle. Built and maintained recurring dashboards that made engagement, onboarding, and retention legible to staff and external partners, defining the underlying metrics and instrumentation so reported figures stayed consistent across cycles. Specified enterprise API integrations with platform engineers and delivered an executive-adopted 6–12 month roadmap.
My Role
EcoLeaders Graduate Research Fellow & Platform Strategist. Owned cohort panel reconstruction, longitudinal modeling, recurring dashboard instrumentation, and enterprise roadmap specification.
Tools / Stack
Project Details
Implementation Roadmap
Development Process.
Reconstruct several prior years of fragmented user analytics into a unified, consistent longitudinal cohort panel.
Model user behavioral telemetry to identify critical retention inflection points and onboarding bottlenecks.
Rebuild the engagement funnel with personalized onboarding, gamified ladders, and automated nudge journeys.
Build recurring operational dashboards with standardized metric definitions for staff and leadership.
Collaborate with Personify platform engineers on API specifications and deliver an executive-adopted 6–12 month roadmap.
Case Study Analysis
Challenges & Outcomes.
Legacy multi-year platform records were inconsistent, obscuring true user drop-off drivers across cycles.
Harmonized historical records into a clean cohort panel, instrumented automated dashboard metrics, and redesigned the user funnel based on empirical retention signals.
Achieved a +283% increase in active platform engagement, established permanent reporting dashboards, and delivered an executive-approved implementation roadmap.